Exhibition Doctors Exhibitions need ideas.


Udo Traeger: CV

Professional Career

2018 Partner of 2bdifferent
Sustainability consultancy for the MICE Industry

2013 Visiting Lecturer at Cooperative State University Baden-Wuerttemberg, Mannheim
Exhibition Management

2012 Owner Exhibition Doctors
Senior Exhibition Consultant

2003 – 2012 Koelnmesse GmbH, Köln
Vice President Furniture, Interior Design and Textiles
Responsible for strategy, marketing concept, budget, profit/loss, sales, PR, communication, organization and operations, key account management, sponsorships, > 20 employees. Managed the following shows:

imm cologne, Cologne, (annual)
World leading furnishing show

interzum, Cologne, (biennial)
World leading trade show for furniture supply and interior decoration

At the time of takeover, the show was experiencing a strong downturn. The turnaround achieved resulted in:

imb, Cologne, (triennial)
Leading European trade fair for garment manufacturing and textile processing

interzum Guangzhou, China (annual)
Trade show for furniture supply and interior decoration

interzum Moscow, Russia (biennial)

2001 – 2003  Frankfurt Bookfair, Frankfurt
Director Marketing and Sales. > 20 employees

1992 – 2001  Messe Frankfurt GmbH, Frankfurt
Director Technical/Textile Fairs Global



English: fluent
French: good
Chinese: fair
Spanish: fair


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